To jump-start publicly held companies without registered Chinese-character names into action, Chinese-DNS.com, based in Silicon Valley, is offering up to US$1.2 million in free Chinese-name domain registrations to almost 14,000 U.S. and Canadian publicly held companies through Oct. 31. Details are available on the Internet at http://www.chinese-dns.com/freedn.html.
Bank of America paid $3 million to get http://www.loans.com but the Chinese version has reportedly been registered to someone else. National Semiconductor has lost its domain name in Chinese with no remedy in sight. And even "www.siliconvalley.com" - the web flagship of the San Jose Mercury News, apparently has lost its name in Chinese to a China-based media publishing company.
What is going on here?
"American companies have overlooked Asian characters and domain names in their Internet name registries and they are now being pre-empted by foreign companies and others," says Dr.Chao Huang, CEO of Chinese-DNS.com. "By registering familiar, successful U.S. company names in Chinese characters (language), cyber-squatters can make it very costly for a company to regain its domain name in Chinese. In addition, some company domain names are so generic that another company may have a legitimate claim on the name in Chinese character form and first come, first served, applies to these registrations."
Dr. Huang said Chinese-DNS.com is offering free registration to raise awareness among companies traded on the NYSE, NASDAQ, AMEX and Canadian exchanges, that their very identity on the worldwide web needs protection. As part of the incentive, Chinese-DNS.com will conduct a free Chinese-language domain name search to verify each company's name is still available.
Chinese-DNS.com is the first and only North American registrar for the i-DNS.net Multilingual Registry. With headquarters in Santa Clara, Calif., Chinese-DNS.com provides top-level domain name registration of the equivalents of .com, .org and .net in Chinese character form. Chinese-DNS.com is a wholly owned subsidiary of Joymail.com (http://www.joymail.com).
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