Set up last year, i-DNS.net International Pte Ltd makes use of NUS's technology to propel its business development in China, Hong Kong, Taiwan, Japan, Korea, Thailand, Singapore, Middle East etc.
US Venture Capitalist injected an investment of US$10 million (S$17 million) in the company, which has established data centres in many parts of the world.
During an interview with Lianhe Zaobao yesterday, the President of i-DNS.net International Pte Ltd, Huang Huairen gave an insight into the company's business development and future development plans.
Mr Huang, who was just back from Korea, told the reporter that Korean Internet clients were very excited about the use of Korean in displaying web addresses and e-mail. "Many large Korean corporations were the first to register a domain name for their company. They regarded the domain name as part of the process to build up the company's brand."
He indicated that his company's current main business development focus was in North Asia, in particular China, Hong Kong, Taiwan, Japan and Korea. "The reason is very simple, the number of Internet users in these places are growing at an alarming rate. It is most practical to use multilingual domain name in these places."
Currently, 40% of the Asian Internet community do not understand English. With the increase in the number of Internet users in this region, the figure will eventually increase to 70%. Huang Huairen felt that this contributed to the promotion of multilingual domain names.
On the acceptance level of multilingual domain name in Asian countries, he said in countries or places where Internet was popular, such as Japan, Hong Kong and Taiwan, the people attached great importance to domain names. When they discovered that they could use their own language to display the domain names, they were very happy.
He gave an example of a real incident in Hong Kong. A very large Hong Kong company registered over 50 domain names at one go, just to ensure that its name would not be used by others.
Simply put, domain name refers to the name of a company, organisation or individual on the Internet. Usually, it is same as that of the company. For example, "Lianhe Zaobao", its English name is zaobao.com. For Chinese domain name in accordance with i-DNS Ltd's standard, the domain name of "Lianhe Zaobao" is zaobao.com [in Chinese].
Then, where can you register the domain name? Huang Huairen said they would usually co-operate with Internet Access Service Provider or Content Provider in various countries and they would provide users with domain name classification service.
On the fees for registering a domain name, he said, users would pay US$35 (approximately S$60) for each domain name registered, based on world's standard, for a period of one year.
On how to resolve the issue of having the same domain name, for example, there is at least one company in Korea, Japan and China that is known as "Xian Dai (Hyundai). If it is registered in Chinese, which company should own such a name?
He said in such event, the company would appoint a lawyer to hold discussions with the relevant company, so as to draw up a plan that would be acceptable by all parties.
With the use of multilingual domain name system, the company has helped more than 100,000 companies or organisations to register their domain names. Among which is the famous Yahoo, which regsitered its domain name in main Asian languages. Other companies include Bank of China, Sony and Cathay Pacific.
On the future development aim of the company, he said i-Email (multilingual e-mail) and machine translation were the main objectives. "Soon, you can use a familiar language to write an e-mail whereas the recipient can also read the e-mail using a familiar language."
-- Translated Article