i-DNS stands for Internationalized Domain Name System. The technology has been developed by i-DNS.net International - a Silicon Valley-based firm offering multilingual Internet technologies and solutions.
Internet firms can now register their names in 55 languages and this includes three prominent Indian languages - Tamil, Telegu and Hindi. Other international domains up for grabs are - Chinese, Japanese, Korean, French, German and Arabic among others.
It empowers non-English users to come online and tap the power of the Internet, thus contributing to the growth of e-commerce and Internet markets worldwide.
This has several benefits - one can connect with their target audience and markets by being represented in the mother tongue and native script. All people have to do is to type in the domain name in that language. No change in settings or installation of any software is necessary and it is fully compatible with commonly used Internet browsers.
More importantly, it is inter-operable with the existing domain name system as they enable the use of multilingual domain names on the Internet.
So look forward to going trigger-happy with your mouse very soon - it promises to be one long ride grazing through all the lingual sites!