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dotTV Partners With i-DNS.net To Offer Multilingual Domain Names
Source of .tv Domain Addresses & Provider of Multilingual Internet Technology Expand Global Internet Destinations

General, i-DNS.net International, 25 September 2000 -- i-DNS.net International (i-DNS.net), the leading provider of multilingual Internet technologies and solutions, and dotTV (www.tv), the exclusive worldwide source for web addresses ending in .tv, today announced a partnership granting dotTV a license to offer multilingual domain names. The powerful Unicode-based Internationalized Domain Name System (i-DNS) pioneered by i-DNS.net will allow dotTV to offer .tv domain names in Chinese, Japanese and Korean character scripts.

"The .tv address is experiencing exploding global demand, and i-DNS.net was the natural partner to assist us in making web addresses available in multiple languages," said Lou Kerner, Chief Executive Officer of dotTV. "Previously .tv domain names could only be rendered in English or Roman characters. dotTV has taken the first steps to fulfill a global void by allowing users to operate Internet resources in native languages. The two most recognized letters in the universe – TV – will now be even more recognizable through the use of diverse language domain names while continuing to represent the foundation for rich media content on the World Wide Web."

"Until today more than half of the world’s population – those that do not use the 26-character alphabet – have been excluded from the address line in web browsers. No longer," said Bob Neer, Managing Director of dotTV Asia. "Starting today, customers can register website names in traditional and simplified Chinese, Japanese or Korean, ending with .tv."

With the advent of multilingual domain names in local character scripts, Internet users worldwide can now register and manage domains that more accurately target their web audience while preserving their linguistic roots and unique web-identity.

i-DNS.net’s Chief Executive Officer Michael Ng said, "i-DNS.net is proud to work hand-in-hand with dotTV to bring the Internet beyond an English-centric cyberspace. We firmly believe that multilingual domain names will facilitate intuitive use of the Internet and contribute greatly to the growth of e-commerce markets worldwide."

As the Internet continues to evolve into a more visually engaging and dynamic medium, the .tv domain is rapidly emerging as the "must-have" web address. dotTV offers the only top-level domain that truly symbolizes convergence, rich media, streaming video and other broadband content. According to GreatDomains.com, the leading appraiser and marketplace for domain names, the .tv top-level domain has already achieved an overall value rating second only to .com a clear indication that the .tv domain is growing in demand and recognition around the world.

i-DNS is built upon Unicode and currently supports more than 59 languages (including Chinese, Japanese, Korean, Spanish, Arabic, Portuguese, Hebrew, Russian, Thai and Tamil) and their respective multiple encoding. It is fully compatible with commonly used Internet browsers and interoperable with the current Domain Name System (DNS).

About dotTV
dotTV (www.tv) is a registrar and the exclusive worldwide registry for second-level domain names in the .tv top-level domain through an agreement with the country of Tuvalu. The company is dedicated to creating the premiere top-level domain so that companies, organizations and individuals can create the Internet brands and identities of the future. dotTV has received its initial funding and support from idealab!, a leading creator of Internet businesses.

dotTV announced the availability of .tv Internet addresses earlier this year, uniting “TV,” the world’s most recognized two letter symbol, with the World Wide Web to empower companies, organizations and individuals to create the global Internet destinations and brands of tomorrow. Leading companies from around the globe that have adopted the .tv domain name include Sega of America, Columbia TriStar International Television, Billabong, Zee TV, TVB Online, Carsey-Werner Company and over 150 leading broadcasters from around the globe, including PAX TV, TV Norge, Granada Sky, British Telecom, Globo and affiliates of all of the major U.S. broadcasting networks.

For more information on dotTV, please visit http://www.tv or contact:

Sarah Alcorn
dotTV
INT+ 1-626-535-2803
sarah@www.tv

Darlene Snow
Edelman Public Relations Worldwide
INT+1 323-857-9100
darlene.snow@edelman.com


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