New Cyber also launched PRCname.com, a multilingual international domain name registration service that is compliant with i-DNS.net's multilingual domain name technology. This service will be available in China immediately, and is anticipated to be rolled out to the other Chinese-speaking markets by 2001. New Cyber will be the first registrar to offer registrations for domain names with .
"With non-English speakers poised to become a majority on the Web, it is imperative that the current Internet Domain Name System (DNS) is able to accommodate scripts that aren't based on the Roman alphabet," said Michael Ng, CEO of i-DNS.net International. "This collaboration with New Cyber will not only bridge this digital divide to Internet users, but will also allow these users to master the Internet and access value resources in a language that they are comfortable in."
He added that i-DNS technology can be used to support domain names in any language, but i-DNS.net would not handle registrations involving country-code top-level domain (ccTLD) to avoid politically sensitive issues. Chinese-language domain names have been made available by i-DNS.net since the beginning of this year. The company has since established partnerships with strong local entities in Hong Kong, Taiwan, Singapore, United States and Australia to further its Chinese-language domain names offerings. Most recently, the company announced a strategic tie-up with Network Solutions Registry, as well as agreements with leading ICANN-accredited registrars like Register.com, Melbourne IT and OnlineNIC.
"One of the factors that has hindered the development of China's new economy in the global arena is the people's discomfort in using English as the primary language of communication in the Internet," said Sam Khamkoon, CEO of New Cyber. "Empowered by i-DNS.net's multilingual domain name technology, we are able to leverage our extensive network in China, and facilitate the spread of Internet usage to the vast majority of the population."
With New Cyber's strong alliance network in more than 15 provinces in the Eastern, Western, Southern and Northern parts of China, both companies expect to increase the number of Chinese domain names by more than 100,000 over the next 12 months.