The use of the "internationalised multilingual domain name" registration service will allow as many as 68% of the global non-English population to familiarise themselves with the use of net resources and facilitate the mastery of net surfing techniques. Finally, the net is able to flex its muscles in places where English is not predominant. From now on, net users in China will be able to use Chinese in book-marking web addresses, keying in domain name, compiling addresses, compilation, design procedure, processing, viewing the contents of websites etc, they can do as they please without any hindrance. This will put a complete end to English, being the pre-requisite for using the net, protect our heritage, interests and integrity of traditional enterprises, set the stage for our enterprises to compete internationally on equal footing, pave the way for enterprises to set up their websites and enhance the competitiveness of e-commerce in the Internet age.
-- Translated Article