The domain names are supported by technology developed by i-DNS' Singapore branch, which extends domain naming beyond the use of ACSI Roman characters.
According to Clive Flory, general manager of INWW, the technology will help drive Internet adoption among the non-English speakers and open up new e-commerce opportunities in countries where English is not "comfortably used... From a business perspective, it makes the marketing of Web addresses easier and more effective. Language-specific sites can market the address of their site in the relevant native written language... Its an intuitive process," he said.
The licensing agreement will expand the business opportunities of Melbourne IT too, Flory added. "INWW has a unique opportunity to be involved at the early stages of what promises to be a rapid expansion of Internet adoption by the non-English speaking world. The I-DNS licence helps us further our expansion into new markets."
INWW also offers multi-year (up to ten years) and multi-character (up to 63 characters) domain name registrations