As a participant of the .com, .net and .org registry's multi-lingual test-bed, register.com will be among the first registrars to provide multi-lingual registration capability directly from the register.com web site, allowing its customers to register domain names such as www.mybrand.com in non-Roman characters at the earliest point possible. The test-bed will initially support registrations for Japanese, Korean and both traditional and simplified Chinese characters, and is expected to eventually expand to support other characters, including Russian, Turkish and Arabic.
"This is a truly historic day in the development of a global Internet, and I'm proud that register.com is in a position to let our customers register multi-lingual domain names at their point of introduction," said Richard Forman, President and CEO of register.com. "The explosive growth of internet usage in non-English speaking countries has led to a new market need for reliable, multi-lingual names for Internet users and e-commerce initiatives world-wide. Multi-lingual registrations will not only create hundreds of thousands of attractive potential new domain names, but they will also enable our customers in the near future to reach out to their own communities and protect their established brands more effectively."
Previously, the Domain Name System (DNS) only supported domain registrations for Roman-alphabet-based domain names. On November 10, the registry test-bed will begin processing multi-lingual registrations through a technology that translates non-Roman characters into ASCII-compatible representations for the purposes of routing multi-lingual names through the existing DNS. While domain registrations will be processed in real time, domains are anticipated to resolve to IP addresses on the Internet at a later date to be announced by the registry.
As with other .com, .net and .org domains, multi-lingual registrations will be processed on a first-come, first-serve basis. Register.com will use technology developed by i-DNS.net, a leading provider of multilingual Internet technologies, to support its multi-lingual registrations.
Beginning November 10, register.com will also provide specialized multilingual domain registration services to register.com Corporate Customers, including high-volume registration, international brand protection and translation services for companies seeking to register trademarks and domains in Chinese, Korean and Japanese characters. For more information about register.com's specialized multi-lingual corporate services, call 1-800-699-9638.
About register.com
Register.com, Inc. (www.register.com) is a leading provider of domain name registration services for individuals and businesses that wish to have a unique address and branded identity on the Internet. The first registrar to compete in the domain registration market after the industry was deregulated in 1999, register.com has processed over three million domain registrations across over 230 top level domain extensions, including .com, .net .org, co.uk (United Kingdom), and .co.de (Germany). Through the company's partner network, Register.com also provides telcos, ISPs and other online businesses with the ability to offer, brand and manage their own unique version of the register.com domain registration and Web site creation services.
Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, volatility in register.com's stock price, uncertainty of future revenue and profitability, uncertainty regarding the introduction of new top level domains and multilingual domain names, increasing competition across all segments of the domain name registration business, customer acceptance of new products and services offered by the company in addition to or as enhancements of its registration services, uncertainty of regulation related to the domain registration business and the Internet generally and the rate of growth of the Internet and online commerce, and other factors detailed in our filings with the Securities and Exchange Commission, including our Quarterly Report on Form 10-Q for the period ended June 30, 2000.
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